East County Times has a circulation of 36,000 and covers eastern Baltimore County which includes zip codes 21087, 21128, 21162, 21219, 21220, 21221, 21222, 2124, and 21236. They are currently eastern Baltimore County’s largest community newspaper. While their competitors reduced the quality and /or size of their publication during the downturn, East County Times maintained dedication to publishing a quality community newspaper with fair advertising rates.
The East County Times evolved from the long standing Essex Times in late 1998. The purpose of the name change was to broaden the publication’s appeal and attract a wider range of advertisers.
The forerunner Essex Times was established in 1962 and for 20 years was the voice of the community, providing a weekly broadsheet of timely, local news. After changing owners and target area, the paper was absorbed by Times Herald, Inc. and the name became dormant for several years. In October 1995, owners of the Lutherville-based Times Herald reactivated the paper with its own office and Essex-based staff. Starting as a biweekly tabloid, the paper was able to begin weekly publication by December. In March 1996, local businessman George Wilbanks bought the paper.
“We are committed to providing timely, accurate nonpartisan news as a service to both our readers and advertisers,” says Publisher George Wilbanks. In addition to local news and features, East County Times provides a weekly editorial column, police report, church, senior, business, school, entertainment and sports news. Readers are urged to submit letters to the editor and photos of family celebrations.
Supplements focusing on Home Improvement, Automotive and other specialized areas are published as inserts several times a year. Classified ads offer readers a convenient way to both shop and sell goods and services.
513 Eastern Blvd
Essex, MD 21221