It’s 8am, Monday morning … you walk in the door, coffee in hand, ready to start your day. Your Sales Manager is sick today. There’s a note on your desk from your Production Manager. A full-page ad never made it in the issue and a 1/2 page pick-up never got updated. And to top off your morning, the lady that does your billing emailed you that $3,000 was never invoiced last issue because she didn’t get the info from Sales.
While you’re probably cringing right now and vowing that it will never happen to you, it can and unfortunately does. The good news is that it can be prevented with a good organizational system in place. This where MaxPro comes in.
MaxPro Publishing is a solution developed by Little Fish Big Ocean Inc. of Orlando, Florida. Developed specifically for the independent publishing industry, MaxPro is perfect for bringing departments together. As soon as a company grows and departments are created, the lack of communication grows and begins to hinder smooth operations. From ad placement to billing and everything in-between, MaxPro allows each department to enter their information on a single, shared platform. With this “enter it once” philosophy, double-entry is a thing of the past. Errors from lost paperwork or mis-communication are virtually gone, including lost revenue for neglecting to place or invoice an ad.
So you’re probably thinking to yourself, “Well, we’ve been using Excel all these years and we’re doing just fine.” Yes, that may be true, but have you ever wondered if you may be missing out on more business? Do you have access to all of your clients information or do your sales people have them in their computers or phones? What if something happens to your sales people? There are so many potential problems that can come your way. Do you really own your data or can it walk out the door at any moment? Oh wait, employees always look after your best interest.
When business owners look at MaxPro or similar solutions, they compare it by face value. Off-the-shelf products or basic online business solutions that are not geared towards publishers may cost less and seem like a viable solution. True, it costs less money, but there’s a reason for that. How much time are you going to spend trying to create workarounds for all of it’s shortcomings? If you want to compare the real value, lets look at your return on investment after a one or two year period. Did your sales team have more time to go get new sales? Were there fewer errors in placement and maybe an advertiser that was about to dropout, renew his contract?
Unfortunately, most people are looking for immediate results. “I spent $300, I expect my sales to increase by $500 in a few months.” This thinking is short-sighted.
So often, we hear, “Well, I’ll just hire an office assistant.” If you hired an assistant for one person for let’s say $10/hr, it would run you roughly $20k plus taxes, benefits, etc. etc. So, for one assistant you’re looking at about $25k/year. WHAT IF you could hire an assistant that worked 24/7, was available anywhere the internet is available, helped every person in your office and made filling-in for someone easy? And this assistant would cost you LESS THAN 1/4 of a regular employee?
MaxPro Publishing was designed for those reasons.
Installation and implementation is quick and painless. Support is free and quick. MaxPro’s interface is designed to be friendly, not gray and drab. Users will find it easy to navigate and virtually plug-and-play for new users. But most importantly, your data is safe and backed-up, and all at your fingertips with support you can always count on.
If you ever thought about expanding your company by creating a new publication or beefing up your sales staff, then we need to talk. Call us today, 407-656-2777.
Since 2008, Little Fish Big Ocean Inc. has been helping small businesses grow. We are honored to be working with so many businesses around the U.S. and look forward to helping you.