Bar-Z: Digital Marketplace Apps Open New Revenue Opportunities for Publishers

With 81% of Americans now owning a smartphone, and spending nearly 5 hours per day on average using them, incorporating new mobile initiatives into your product strategy is more important than ever. Finding the right partner to help you develop your new mobile strategy is arguably the most important factor in launching a successful initiative. Bar-Z Mobile Development provides a full-service approach with expertise garnered from developing over 500 mobile solutions and working with publishers across the country since 2005.

Mobile solutions for publishers run the gamut from straightforward News, Weather, Sports & More™ type apps to specialty products that capitalize on unique sections or needs in the community. Coupon and deal apps, or more comprehensive “Digital Marketplace” solutions, allow publishers to effectively connect with locals, broaden their audience, gain new advertisers and generate additional revenue.

Bar-Z Digital Marketplace apps and websites combine extensive business directories, community calendars, dining guides, money-saving coupons, interactive loyalty programs, social media integration and more to create the definitive resource for a community. Fully branded responsive design websites, iOS and Android mobile apps use shared content to reach users on any connected device. Rich with advertising opportunities ranging from traditional banner ads and leaderboards to sponsored content and enhanced multimedia listings, Bar-Z mobile marketplace apps support publishers where it matters most: revenue generation.

The Franklin Shopper launched their “My Franklin Shopper” app in early 2016 using the Bar-Z platform to transform their print offering into the mobile realm. The app features shop local deals and coupons for the Franklin County, PA area. Following on the success of the initial app, the paper has expanded the concept further with a 2017 update which now adds in digital loyalty cards for local businesses. The mobile solution generates revenue for the organization in a variety of ways including both traditional display ads and non-traditional digital sales such as the new loyalty program options.

Mobile apps are optimal for expanding content and reach into new markets. Hometown News of Florida is offering its “Go Hometown News Florida” mobile app that covers a broad region along the east coast of Florida. The app features the best local deals, events and news in an easy to use interface. App users can find content by their desired area, through powerful search features or by using GPS and the convenient “Near Me” feature.

While businesses have turned to directory listings, coupons and reward programs for years to generate new and loyal customers, today’s consumers demand the convenience of a digital version and publishers are in the perfect position to cater to this need.
Bar-Z Mobile Development offers a variety of mobile solutions in addition to Digital Marketplace apps that are customized to each unique publisher, market and audience. Contact them at info@bar-z.com or 512-732-0135 to discuss a move into mobile that will increase your reach and revenue.