Who are we

The MACPA readers “mirror” the markets they live in as can be seen by the statistics collected by Circulations Verification Council.

• Age : Strength of readership is in the 25-74 year old categories. Readers tend to begin to read our publications when they consider: buying a car, getting married, buying houses, and having children. Our publications draw young people into community interest also into reading free community papers.

• Income: Strength of readership is in the $25,000-$99,000 household income categories. Slight losses in readership appear in $100M-$150M with true looses in readership in the under $25M and over $150M categories.

• Educational Attainment: Strength of readership is in the high school to four-year degree educational attainment segments with measurable losses in less than high school attainment and slight losses in post graduate degree attainment.

See our current CVC addit for complete details.
Download our white sheet for a quick overview of the Association.

Interested in joining MACPA?

If you are a publisher who derives at least 75 percent or more of your publication revenue from free-circulation papers, we’d like to hear from you.
Please review our membership requirements to find out more.


Presidents Hall of Honor

1955 -1971
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President Unknown
Charley Engle
Don Thwaits
Marge Johnson
George Kapp
Frank Hutchison
Bob Daye
Paul Verna
Steve Hively
Max Oberdorf
Jim Snyder
George Mitten
Rick Heckman
Robert Christian
Jeff Hayden
Seth Isenberg
Randy Miller
Ron Burke
Ruth Isenberg